unfortunate tart 4.jpg
unfortunate tart 6.jpg
unfortunate tart 5.jpg
unfortunate tart 7.jpg
unfortunate tart 8.jpg


branding, packaging, web design

Spring 2011

The Unfortunate Tart utilizes irony and humor in telling tales of the rejections and failures of the baker through the tastes of various tarts.

Logo development and brand identity across the twelve tart offerings. The packaging is a simple yet effective construction using corrugated board that folds into a box to hold the tart during transport. The website is designed to focus on storytelling, taking the viewer from the beginning to the conception of each tart and its story to the bakery in present day.